Our approach to creating real,purposeful change
We aim to balance structure with flexibility to cater to the individual needs of the project. From internal organizational culture shifts to multi-national health campaigns, we collaboratively find creative solutions regardless of scale, reach or objectives.
This starts with one simple question: What is the problem you are trying to solve?
We follow a five-step, inquiry process to help you move from problem identification to valid solutions:
What is the problem? Who is experiencing the problem in their daily lives?
In order to make change, you have to first define the problem.
Do families of young children need to take action to prevent stunting? Can adolescent girls consistently use modern contraceptives? Is there room for communities to take greater responsibility for keeping children safe? Can young men help stem new HIV infections by adopting preventive actions? By interpreting the data and distilling it into relevant ‘aha’s’ we help define the problem you want to solve and figure out who is the optimal audience to enable change.
Why does the problem exist?
The ‘whys’ and ‘why nots’ of behavior change are rarely limited to a lack of knowledge and information. We’ll help you to understand the target audience, the underlying reasons for their current behavior, and their world.
Often there are clear and understandable reasons why people behave in a certain way. We need to put ourselves in their shoes and understand from their perspective why another behavior would be a better alternative.
What theoretical approach should we test to effectively eliminate the problem?
Drawing on the insights we gather about the audience and their world, we’ll develop a ‘big idea’ that describes how your intervention will address unmet needs and ecosystem demands. This ‘theory of change’ model will be specific to the audience and context, and will guide the program design and measurement.
What does the intervention design consist of and what are the implications for your organization?
Drawing on a range of proven approaches to behavior change - Human Centered Design, marketing, social behavior change, etc. - we will work with you to co-design a strategic intervention.
This step will also ensure you have the optimal organizational structure in place to execute your program. We’ll collaborate to answer questions like: Do you need new and different skill sets on your team? Is there change management required? Do you have the right support supervision systems in place to achieve optimal quality?
Is it Working?
Perhaps the most important step of all. Does the intended audience like what you’re doing? Is it improving desired outcomes (for instance, increased demand for health services or products, increased uptake of a new behavior)? Is the intervention cost-effective? Is it delivering a high return on investment? We will help to determine the appropriate metrics to measure what is working (or not) during implementation and identify necessary modifications to ensure success.
We love a proven process but we always adapt our approach to each client and look forward to getting started with you.